When we talk about Higher Education (HE), we usually think of astandardisation and structure, which are encompassed in the term accreditation of programmes and ways of educating and being educated.

The case study in this paper presents an initial descriptive account of a local initiative in utilizing local resources to stimulate not only economic growth, but also rural resources, knowledge and experience of residents and entrepreneurs.

Authors are suggesting business world has evolutionary changed to the phase, where recent solutions not only no longer work, but are subjected to other social subsystems, were economy is no longer comprehended as domain of exponent growth.